governments, coal, renewable resources, energy source equivalent, cheaper bottom line for consumers,
dollars, standard of living, environmentally concerned citizens, centuries, fossil fuel, nuclear energy sources,
expensive cleanup problems
First, you have to provide another energy source
that's equivalent or cheaper on the bottom line
to the consumer. We have found that every continent
has at least three prime, and untapped renewable
energy resources. Governments and utilites are primarily
concerned with reliability, cost and security --
so they must find sufficient renewable potential
to meet all their transitional needs
In many states and nations, a consumer can now
choose his energy service provider, with the option
of renewable energy in several markets. Some customers
are willing to pay a premium (usually about 10%)
for this renewable choice.
When these renewable resources become cost equivalent to fossil generated power, the renewable market
will accelerate as the consumer will also realize the environmental benefit.
The biggest hurdle is often about jobs, as many
thousands of oil, gas and coal workers and their
companies may face a downsizing.
As climate change becomes more urgent, both leaders and concerned citizens want a shift to more sustainable
energy production and use.