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The GENI-us Letter

Making Money and Sense:
Buy Green Power or Renewable Energy Credits and Put Solar on the Roof

Dear GENI Friend,

Everybody's seen them. The photovoltaic (PV) panels that face the sun and turn light into electrical energy. You can see them on emergency call boxes, rural water pumps and a few eccentric homeowners who want to live off the grid.'

The game has changed. Now PV installations are covering entire rooftops of large retail and industrial corporations. A combination of climate awareness, energy efficiency, tax breaks and pure economics have spurred several of the world's largest corporations to go green. Corporations, schools and government buildings have large, flat roofs — providing the perfect site for a solar installation. That power can supply the building tenant, or be sold back into the grid to supply green electricity to other customers. In most cases, this generation matches the need for peak power during the day.

Google, Microsoft, Kohl's, Tiffany's, Target, Wal Mart and Qualcomm are a few of the corporate leaders installing rooftop solar. And there are other ways to make money and sense. Recently PepsiCo pledged to offset 100% of the electricity used in U.S. facilities by purchasing Renewable Energy Credits. Investment managers State Street Global Advisors announced they are now buying green energy for their Boston headquarters.

All of us use electrical energy in our daily lives. Imagine your grocery store, local school, commercial and government buildings covered with solar cells. Can you become a green energy customer through your local utility? What if your city becomes a leader in promoting energy efficiency and buying green power? Today, it's possible to make money and sense.

In partnership for the planet,

Peter Meisen


p.s. Share yourcomments and ideas at our new GENI Forum

p.p.s. Please consider renewing your GENI pledge. It will make a real difference in our work.

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The Global Energy Network Institute focuses on the interconnection of electric power networks between nations and continents, with an emphasis on tapping abundant renewable energy resources. This strategy is the highest priority of the World Game simulation developed by Dr. Buckminster Fuller three decades ago.

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