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GENI Summary for 2010
Marketing: Changing the global conversation regarding Renewable Energy and the Transmission Grid
We actively marketed the GENI Initiative to 400 Energy Ministers and industry leaders prior to the World Energy Congress, mailed and emailed the monthly GENI-us newsletter and mailed and/or emailed the following intern research papers to the appropriate government or country leaders:
Video editing of our YouTube library (www.YouTube.com/GENIcorp) provided additional marketing material for the GENI and WRSC websites.
Research papers were completed and will be marketed where appropriate in 2011, including the following:
GENI had 510,000+ unique visitors to www.geni.org and ended the year with 1738 GENI-us Letter subscribers (our monthly e-newsletter). The GENI RSS feed grew from the 58,000 views in 2009 to 92,353 views in 2010. Articles on the RSS feed were submitted daily to numerous social networking sites, including Facebook, resulting in 337 friends, and Twitter, resulting in 1960 followers. We continue to upgrade and revise our Google AdWords Grant program.
The World Resource Simulation Center (WRSC) organized and hosted a month-long workshop focused on “Energy and Water Sustainability in Southern California.” We brought together 200 local and national leaders in an immersive, visual environment for collaborative decision-making. The newly designed www.wrsc.org provides an overview and ongoing participation.
The Eco Investor Guide continued to expand in partnership with GENI.
The www.VillageProjects.org website continues to be developed for launch in 2011.
Strategic Investment Partnerships
GENI receives quarterly partnership contributions from the MSCI-FTSE-KLD Global Climate 100 (GC100).
Conferences and Affiliations: Taking the GENI Initiative to world and industry leaders
Peter represented the GENI Initiative, the WRSC and the Eco Investor Guide by attending the following conferences:
Administration: Providing the structure and support that make everything else possibleThree new part-time people were added to our five staff: