M a r c h  2 0 1 1 — Volume 19, Issue 3
The GENI-us Letter

Green Economy Will Cost $1 – 2.6 Trillion Per Year: United Nations

Dear GENI Friend,

The “Green Economy” has many facets: green energy, clean water, sustainable agriculture, forestry and fisheries; efficient buildings and industry, transport; and waste stream reduction.  The opportunities for savings through increased efficiencies and new technologies to reduce our ecological footprint are tremendous.

global size of gdp 2010

Chart Represents $74 Trillion In Global Domestic Product, 2010

To make the world “environmentally sustainable” the UN recently projected that investing $1 – 2.6 trillion every year will be required to make this transition.    That sounds like a lot until we look at comparative numbers:

Global GDP:    $74 trillion

U.S. GDP:        $15 trillion

Spain GDP:      $1.5 trillion

Every year, the U.S. spends approximately $1.1 trillion on all defense related costs.

It’s not a lack of money – it is the will and commitment that we have lacked.

We will be investing in all these industries.  We can clear-cut a forest, or harvest and replant.  We can fishnet the ocean or manage the fishery. We can build coal-fired power plants or wind and solar farms.  One method extracts the resources more quickly and cheaply, the other manages the resource for use today and future generations.  

We have to prioritize our investments to build a greener and cleaner world.   The top 11 nations produce 2/3rds of global commerce.  What if we get them to lead this transition?  . . . the rest of the world will follow.  If you live in the U.S., Japan, China, India, Germany, France, UK, Italy, Spain, Russia or Canada – this is your task!  This is a golden leadership opportunity.  Will you challenge our business leaders and policy-makers to invest for this greener, cleaner future?

Peter Meisen
Peter Meisen


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Updated: 2011/03/16

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