First,
you have to provide another energy source that's
equivalent or cheaper on the bottom line to the
consumer. In many states, a consumer can now choose
his energy service provider, with the option of
renewable in several markets. Some customers are
willing to pay a premium for this renewable choice.
When
these renewable resources become cost equivalent
to fossil generated power, the renewable market
will accelerate as the consumer will also realize
the environmental benefit.
The
biggest hurdle is often about jobs, as many thousands
of workers and their companies may face a downsizing.
As
climate change becomes more urgent, both leaders
and
concerned citizens want a shift to more sustainable
energy production and use.
